Seriously. Fair warning: this isn’t going to be a very insightful post. Really, I’m not even sure why I’m writing it. Because, look: Marvel Studios is good at a lot of things, but movie posters isn’t one of them. Most of them are bland, or boring, or damn near ugly. With the exception of maybe the Guardians of the Galaxy posters (which had fun taglines, if anything), there’s really not much to discuss with their movie posters. But with Avengers: Infinity War being the most buzzed about 2018 release in the film geek realm, and a literal culmination of everything Marvel has been building towards in the last decade (as they are very eager to explain everytime they promote the movie), the first Infinity War poster is probably worth talking about in some measure, right?
Well, regardless, the poster exists, and you can see it for yourself below:
Like I said, not much to see here. Just the standard Avengers “A” logo, this time set to a soft Thanos-y purple hue (which, by the way, would make a pretty solid crayon color.) It’s the literal definition of a teaser poster, revealing absolutely nothing more than what we already know: Avengers: Infinity War is on its way, and Thanos will be involved. Cool.
And though there’s something to be said about the stylistic nods to the previous Avenger posters (as i09’s Germain Lussier brought up on Twitter), it doesn’t change the fact that this poster, at its core, fails to excite me in a way a really cool movie poster should. Then again, considering Marvel’s track record with mediocre posters, “bland but passable” is probably a mercy at this point: when the photoshop heavy messes land in a few months, I’ll probably be much more forgiving of this one.
Elsewhere in the world of pre-trailer release marketing, Marvel also released the now standard trailer teaser for Avengers: Infinity War. As far as trailer teases go, at least Marvel went in an interesting direction with it, showing snippets of past trailer footage to (once again) build up how everything has been leading up to this.
Personally I could have gone without the fan reaction videos piled up on top of them, but that’s a personal preference – I’ve never been one for the cottage industry of people mugging to the camera while they watch a movie trailer, putting on expressions and reactions that no person in the history of the world has ever made while watching a trailer in private. But, hey, your mileage will vary. At least Marvel seems to be aware of how excited all their fans have been to see the first trailer in non-shitty bootleg form. Let’s just hope that, come tomorrow morning, it delivers.
Check back then for my thoughts, which will probably be full of hyperbolic praise and excited fanboy fervor. Because, as much as I like to make fun of those goofy ass reaction video people, like every good comic book villain…we’re not so different, you and I.
Also published on Medium.