The Spider Man: Into The Spider-Verse Teaser Trailer Creates One Hell of An Eye-Popping Debut

Well, if you can say anything about Sony Pictures, it’s that they tried. Sure, that phrase is likely going to be engraved on their headstone a decade from now, but it doesn’t make it any less true — Sony is going through every single one of their brands, digging through them endlessly for any ounce of blockbuster potential they may have. It would be almost impressive, if it also didn’t seem so creatively empty.

But, hey, it doesn’t have to be. Sure, no one in the goddamn world is itching for a Mobius the Vampire Movie, but that doesn’t mean it can’t be great. Even something born out of needless franchising can be a work of artistic value. And there’s no two men you don’t have to tell that too than Phil Lord and Chris Miller.

The pair have been able to turn creative bankruptcy into brilliance for years now, and Sony recently set them loose on the crown jewel of milked-dry brands: Spider-Man. Together the pair wrote the script for a Spider-Man movie that would be created by Sony Animation (who the duo worked with on the Cloudy with A Chance of Meatballs films) All we knew about the project for a while now was that it would involve the character of Miles Morales (played by Dope’s Shameik Moore.) But with the film coming out next Christmas, Sony decided that now would be the best time to give the film its first grand showing.

And what a showing it is. Though the trailer is brief, and honestly doesn’t tell us a lot about the finished product, it being simply a “teaser” probably helps. We don’t get a lot of strictly “teaser trailers” anymore — those have unfortunately morphed into the far less gratifying “trailer teasers,” whose distinction is actually super important so, shut up, YOU’RE the crazy one. But brevity is the sole of marketing (that’s the quote, right?), and it’s pretty impressive how the Spider-Man: Into The Spider-Verse teaser trailer comes in, establishes exactly what it is, and exits in style.

“Style” being the key here. While I was worried an animated Spider-Man film would end up looking like a boring computer generated, flat mess, Into the Spider-Verse actually looks pretty great. It has a very unique look, one that is clearly trying to emulate the look of a comic (like most animated comic book movies), but also throwing in static backgrounds and 3D character models. Hell, it even seems to cut inand out of stylized 3D to flat comic art when it wants to, which could be pretty cool (if not overused.) The movements even have a little bit of stop-motion jitterness going on (ala The Lego Movie.) This might seem like too much for one animated Spider-Man movie to handle but, at least in this initial tease, it seems to work for Spider-Man: Into the Spider-Verse.

Story wise, we only get a brief introduction into what is going on, with the “Enter a universe where more than one wears the mask” providing most of the grunt work. It’s a bit of an out there pitch for a Spider-Man movie, and I do have to wonder if the finished product might end up suffering from indeed having too many spidermen. But if the main complaint of your movies existence is that it makes too many competing Spider-Man uses all at once, why not lean into the complaint, right? Once again, Lord and Miller got great results out of doing similar with 21 Jump Street, 22 Jump Street, and The Lego Movie. Why not Spider-Man?