The release of the Captain Marvel teaser trailer has been pretty hotly anticipated, arguably more so than many of the other Marvel movie trailers that have come before it. The primary reason for the excitement is of course due to the conclusion of Avengers: Infinity War, which I’m going to spoil because come on now, you’re reading this article, I know where your interests lie. Suffice to say, the downer ending of Inifinty War, in which seemingly all of Marvel’s newest characters up and fade away into nothing, has fans buzzing to see what is coming next. And with the trailer for Avengers 4: Titles Are Dumb still many months away, Captain Marvel represents our best shot yet at seeing just what Marvel intends to do with this universe going forward, and how the titular character will ultimately factor into it.
But even removing the snap from the equation, there’s plenty of reason to be eager about Captain Marvel on its own merits. This has been one of those MCU movies that was seemingly announced forever ago, and to paraphrase Marvel’s other big female superhero with her name in the title, it’s about damn time we actually get to see Marvel Studio’s first female-fronted superhero project. It might come as a shock to no one that the trailer shows the answer to that being, well…a Marvel superhero movie. Whether or not that excites you largely depends on your attachment to the brand overall.
Myself? I’m already in the bag for this cinematic universe so, really, this trailer could have been two minutes of Kevin Feige jet-skiing on his bag of money while smoking a very well put together Dollar Bill Blunt™, and I still would have had the movie on my list of most anticipated films of 2019. And with the MCU on a hot streak of, like, ten good-to-great movies in row, I would feel no regrets at all about doing so. As I have written many times in the past, Marvel Studios has earned my trust, in pretty much everything they do.
But to dive into the nitty-gritty of the trailer itself? It’s perfectly fine. It follows the modern blockbuster teaser trailer to a T, with the loud symphonic music playing over a bunch of vague money shots of CGI and action moments, paired with an equally vague but well-delivered monologue about, well, anything really. The fact that said monologue is coming out of the mouth of Samuel L. Jackson’s Nick Fury (as they so often do in the MCU) is extra points, though. Paired on top of that is the fact that said Nick Fury is looking all young and two-eyed, with disturbingly little uncanny effect to speak of in digitally recreating a mid-90’s Samuel L. Jackson. Which I’m aware is ironic, considering that the Uncanny Effect in and of itself speaks to the idea of something being so photo-realistic that the human mind, in turn, perceives it as unnatural. This is so photo-realistic and natural in the moment that, only upon true reflection, do I get really creeped out. Call it the Uncanny Uncanny Valley Effect Effect.
Oh right, the Captain Marvel trailer! So yeah, it’s one of those things where the most noteworthy aspect of the trailer lies in how unnoteworthy it is. Really it’s hard for me to gauge what exactly this movie will be, with the two-minute teaser doing little to fill in the tone or mood of the piece outside of “new superhero movie.” There’s some weird stuff going on timeline wise which, in the movie, might be really cool and unique. In the trailer, however, it’s kind of so jumbled up in editing that I’m not entirely sure what’s going down (so Carol Danvers has amnesia, or…?) Even more disappointing is the lack of a real “trailer moment,” something big and memorable ala Thor’s reaction to Hulk’s arrival in the Thor: Ragnarok tease, or Black Panther’s car flip, or even the lie that was the Avengers running together in the Infinity War trailer. The closest this trailer comes to a noteworthy shot is Carol Danvers sucker punching an old lady which, really, is only memorable for the “WTFness?” alone. I did like the brief image of Captain Marvel running up the side of the train, though, and some of the rotation shots at least point to an interesting style that directors Ryan Fleck and Anna Boden could be employing. That’s really the only hint of a unique approach or style in this trailer, though.
Lack of style isn’t exaclty bad, really, but not exactly fodder for overwhelming excitement either. Compared to something like Guardians of the Galaxy’s first trailer (where the “Hooked on a Feeling” scored edit made clear just exactly what kind of film we were dealing with) or Avengers: Age of Ultron’s first trailer (which wowed through pure mood and imagery alone), Captain Marvel falls short. Not bad, just short.
All that being said, it’s not like being merely “good” puts Captain Marvel significantly behind the first looks of other MCU films. In fact, I would say the majority of first trailers for Marvel Studios films have only been good, with only a few really strong ones being truly excellent in my mind. And with all but a handful of those films being great at the end of the day, I have no doubt Captain Marvel has the goods to keep Marvel’s winning streak going. We’ll find out when the film hits theaters March 8, 2019.
Also published on Medium.