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Warner Bros. Decides To Stay In Its Lane With The It: Chapter Two Release Date

Rather than moving to a “prime” blockbuster time frame, It: Chapter Two won’t fix what isn’t broken.



It Chapter Two Release Date

It’s been pretty clear for a while now that the time in which big-time franchise films get released has changed dramatically. In the past, all the would-be blockbusters would primarily stick to two time frames: the three months of summer (May, June, July) or the final two of the Holidays (November/December.) Sure, other films would open in dates outside of these months, but NONE of them would end up fitting into the $100 million opening weekend club or anything. They could be big, but never “blockbuster” big.

But as franchises have taken over the industry, space for all of them is running out in the traditional months, forcing studios to launch new ones in pretty different time frames. And, low and behold, that really didn’t slow down their box office successes. Guardians of the Galaxy made $330 million launching in August. Deadpool pulled in $360 million in February. Even non-franchise stuff like American Sniper managed to open to over $100 million back in January of 2014.

And, really, the release of It seems to have 100% confirmed something I’ve long suspected about modern blockbusters: the month doesn’t matter. You can launch any franchise at any point and, as long as people are interested, it can make $100 million in its first weekend of release. Hell, it might be BECAUSE you opened it in a non-traditional month that the film can rise to such heights. Coming out in a time with few genre event films can only really help your cause–if you are the only blockbuster in town, no one else is there to steal your thunder. You end up becoming THE event film of the month, just like It proved to be this September. But if It came out in, say, July, would it have opened to the eye-popping $123 million that it did? Would It have done nearly as well it if had to fight for scraps amongst all the other franchises, rather than standing entirely on its own?

Warner Bros. seems to have been asking these question themselves, especially when it comes to landing a release date for the film’s sequel. Because, even though a lot of franchises end up launching quite well in non-traditional blockbuster months, they rarely stay there after finding huge success. Guardians of the Galaxy Vol. 2 came out in May, rather than August. Deadpool 2 is coming out next June. John Wick: Chapter 3 has leveled up to Memorial Day 2019. Even something like Kingsman: The Golden Circle was originally going to compete in the summer fray before being pushed back to September (which worked out pretty well, may I add.) Yes, it really seems like a lot of these franchises will take advantage of slower months to launch themselves, but end up moving to the crowded seasons anyways.

Which makes Warner Bros’ decision to stick It: Chapter Two with a September 6, 2019 release date refreshing. It would have been easy to give the film a May or July release in the false idea that a bigger timeframe=bigger money, but it seems WB too realizes that It was a surprising anomaly. And in an attempt to repeat said anomaly, maybe changing what worked so well the first time would be something of a stupid move. It launched huge in September of 2017, so why shouldn’t its sequel do just as well in the same month two years later?

It also helps that the film will be facing pretty much no competition in that timeslot: the only other “big” movie set to release in that month so far is The Angry Birds Movie 2, which A) won’t be coming out until a few weeks later and B) is probably courting something of a different audience, me thinks. There’s technically a Blumhouse horror film set for release on the same day as It: Chapter Two, but I imagine that won’t stick for long. I doubt Universal will want a mother! situation on their hands here.

In any case, no matter how you slice it, this release date was a smart move on Warner’s part. Well the temptation to push every and all huge blockbusters into the summer might be strong, sticking to a time period with little competition is ultimately THE BEST move any studio can make when positioning its franchises. After all, It will probably go on to make more money than 90% of the other stuff released in the summer. You don’t mess with that kind of success, now do you?

Also published on Medium.

Matthew Legarreta is the Editor and Owner of Freshly Popped Culture. A big ol' ball of movie, TV, and video game loving flesh, Matthew has been writing about pop culture for nearly a decade. Matthew also loves writing about himself in the third person, because it makes him feel important (or something.)



The 25 Best Exploding Barrels in Video Game History, Ranked

Nothing is better in a video game than the flammable containers that go BOOM.



I’ve been doing these joke/comedy rankings for quite some time now; they’re trendy, easy to make, easy to read, and easy to turn the structure on its ear if need be. But most of the time I’m just injecting total satire and randomness into these arbitrary rankings, to make a point or to make a joke. This time, however, I did a ton of research and have scientifically come up with the definitive list of the best exploding barrels in video game history. There is no criteria, just total facts and nothing subjective. The barrels don’t even have to be red, or traditionally shaped, but it helps. As long as they explode and are generally barrels containing flammable contents, that counts. There were some games I cut because I couldn’t find an image or footage to support my case, but if that proof doesn’t exist is it really worth adding to this list?

The boxes from Crash Bandicoot do not count, they are crates, do not tell me they should go on this list on my Twitter.

DEAD LAST is Superman 64 aka whatever the hell this is

25. Trials endings when you explode sometimes

24. The Binding of Isaac

23. Sly 2

22. Bulletstorm

21. Scribblenauts

20. Area 51

19. Left 4 Dead

18. Call of Duty: Modern Warfare 2

17. Crysis Physics

16. Borderlands 2

15. Quake II

14. Hydro Thunder: Gauntlet Race

13. Crackdown

12. The Legend of Zelda: Breath of the Wild

11. Halo 2 and Halo 3

10. Far Cry 3

9. Painkiller

8. Red Faction: Guerilla

7. Donkey Kong Country (the living kind and the ones you throw both count)

6. Resident Evil 4

5. Black

4. Any Worms game, 2D or 3D

3. Just Cause 2 and 3

2. Half-Life 2 (especially when you use the gravity gun in Ravenholm)

1. Literally Any Doom

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The Greatest Quotes in Video Game History, Ranked by How Much Fun They Are to Say Out Loud

This is more about volume than how good the actual quotes are.



I have been slowly working on this for months, and had to really whittle this thing down, for a number of reasons. Not everything I wanted to list was on YouTube or Google Images. I also don’t really count song lyrics, or quotes from movies and TV shows (like The Simpsons) in any game based on other media. I also didn’t know how to format this insane idea, so you’re just going to have to walk with me on the road to crazy town, and enjoy the best and dumbest lines ever uttered or written in video game history. If I forgot anything, or snubbed something, just know that I probably tried to include it, gave up, and then didn’t in order to publish this before North Korea nukes us all before the end of the year. Enjoy!

The ‘Written But Not Spoken’ Silent Tier:

 Greatest Quotes in Video Game History

The ‘Quieter, More Famous Quotes’ Tier:

The ‘Louder, Sillier, More Goofy and Infamous Lines’ Tier :

The ‘Awesome to Imitate with Friends and Have a Laugh About’ Really Loud Tier:

The ‘Scream At The Top of Your Lungs, All Caps, Best’ God Tier Quotes :

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Level Design Hall of Fame: Super Meat Boy

Just in time for the sequel to get delayed to make this not timely at all.



I thought this video was made months ago as of this posting, and could still be watched and enjoyed forever, I felt compelled to post this because of the excitement I have over the announcement of Super Meat Boy Forever. Even though the game doesn’t have the sprint button anymore, and the levels are randomly generated, and Edmund McMillen left Team Meat…okay there is a very good chance the original Super Meat Boy remains the superior example of level design. So here it is being inducted into the Level Design Hall of Fame.

If you are so inclined, the link for my channel (where you can find other videos in the series) is here. And you can follow me on Twitter here.

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