I love movie trailers. I know for some they find the mere act of watching a movie trailer a “spoiler” for what is to come in the final film, and look, I get it. Sometimes, there are moments and things I see in a trailer that, when I watch the full movie, I wish I could have taken back seeing. But, for me, there’s something so magical about the trailer watching experience that I can’t throw away the art form entirely. And though you might bristle at my definition of trailer making as an “art form”…eh, you’re wrong. There is a beauty to a well produced, well edited trailer, and the best ones are examples of the power that come with the form. Yes, they’re marketing, and yes, they’re sometimes scattershot, thrown together bores. But the good ones? Watching those come hand in hand with watching movies, at least from my perspective.
All of which is a long preamble to me saying that, on Youtube, I have a private little playlist of trailers for movies, TV, and video games that I absolutely LOVE. Trailers that I return to again and again and again, just because the craft that went into them is so staggering. One of those trailers is this first one for John Wick: Chapter 2, which was my first indication that “Woah, this one is going to be something special.” And it very much was! But even outside the general kickassery of that sequel, the trailer was and is absolutely delightful. So coming into today’s big release of the John Wick: Chapter 3 trailer, I had some very high hopes. Would — and could — this trailer manage to match the quantified hype levels™ that the Chapter 2 teaser put out?
Honestly, no, not quite. But the first trailer for Chapter 2 didn’t show us a FREAKING KATANA MOTORCYCLE CHASE/FIGHT, so it rather evens out, don’t you think?
And not being as masterful as the first Chapter 2 trailer ≠ being bad. In fact, from a purely technical and academic level, this trailer would probably best be described as something that, fundamentally, “fucks to the max.” You got the aforementioned motorcycle chase, which indeed fucks hard. You got the much teased “Keanu on a horse” action, which indubitably fucks. You got John Wick murdering people with a book, which of course fucks, how could you even question such at thing. And you got Halle Berry and her attack dogs joining in on all the fun, which in this franchise of course, is murdering people. Sounds like Trailer Fucks Bingo, if you ask me.
And what the trailer does so well (and what I hope the film will do well too) is amp up the tension, to an insane degree. Ending the second film on that huge cliffhanger was a brilliant move, as seeing Wick prepare in the “one hour head start” he has to get the hell out of New York before literally every hitman around comes to assassinate him makes for a heck of a sequel pitch. And the trailer plays around with that deliciously, racketing up the tension in the first half to deliver the true fireworks in the second. Set to a remixed version of the crooner tune “The Impossible Dream” by Andy Williams, it doesn’t quite reach the heights of the operatic, pulse pounding remix of Vivaldi’s “Four Seasons” used in the Chapter 2 trailer, but it still makes for an interesting, exciting contrast.
And everything else about this trailer is classic John Wick greatness, from the many, MANY creative kills (seriously, that book thing) to the surprisingly crisp, exciting photography brought to life by cinematographer Dan Laustsen. Lausten took an already pretty presentation from the original John Wick and made it flat our gorgeous, and that sense of visual beauty is all over this trailer. I love action movies that take the time to actually look good, and John Wick is one of the few franchises committed to having that kind of aesthetic. In addition to the mayhem, carnage, and wacky-ass world building, of course.
Anywho, this is a great trailer, but it does little to change my overall excitement for the film — after all, it’s hard to go much farther than “PUMP THIS SHIT IN MY VEINS NOW,” right?
John Wick: Chapter 3 – Parabellum (yes, this one has a subtitle, to the annoyance of SEO managers everywhere) hits theaters on May 19. And even if the first trailer is a smidge below the one for John Wick: Chapter 2, the astounding first two posters released for the film more than make up for it. BRB, clearing wall space.
“John Wick (Keanu Reeves) is on the run for two reasons… he’s being hunted for a global $14 million dollar open contract on his life, and for breaking a central rule: taking a life on Continental Hotel grounds. The victim was a member of the High Table who ordered the open contract. John should have already been executed, except the Continental’s manager, Winston, has given him a one-hour grace period before he’s “Excommunicado” – membership revoked, banned from all services and cut off from other members. John uses the service industry to stay alive as he fights and kills his way out of New York City.”
Also published on Medium.
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