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The Post Trailer: Steven Spielberg’s Late Oscar Contender Is Finally Unveiled

Better late than never, I guess.



The release pattern for movie trailers can be so strange sometimes. On the one hand, the big blockbusters usually get their first (of many) trailers released months in advance, if not a whole year early. Hell, even the lower budgeted stuff usually releases their first bit of promotion three to five months before the film actually comes out. But then you have those odd occasions in which a studio opts not to release a movie’s trailer until, like, a month before the movie comes out.

There’s a few reasons this method of promotion can be utilized. Very often, it’s because the movie doens’t look very good, and the distributor knows it. So why waste money with a lengthy ad campaign if you’re going to just dump the thing in theaters anyways? But considering that The Post is the next movie from director Steven Spielberg and stars Tom Hanks and Meryl Streep, quality is probably not the reasoning here.

No, the far more likely outcome for The Post’s late ad campaign start is that the movie is actually VERY good — or at least good enough on paper for Fox to believe it could be a big Oscar hopeful. And since an Oscar ad campaign should be at its prime around late December or January (right before nominations are announced), a distributor can sometimes chose until way closer to a movie’s release before kicking off an ad campaign in earnest.

Still though, even by those standard, the first The Post trailer has taken A LONG time to come out, with the movie keeping a low profile overall. No festival runs, a late in the year release, and a lack of real marketing until now made the film not seem like an Oscar potential. But from the actual trailer itself, that’s clearly not the case. In fact, the trailer might be arguing that point a little too much.

Which, hey, is fair — when promoting a movie, using the argument “Look how OSCAR this looks!” certainly isn’t the worst gambit in the world. But The Post trailer is very much presenting itself as Oscar bait, with every single fiber of its being. There’s the STARS (who are so big they are known as just “Hanks” and “Streep” on the poster.) And there’s the subject matter, which is presented as THE MOST IMPORTANT THING IN THE WORLD throughout the entirety of the two minute trailer. And it’s not even just the one thing either — freedom of the press is also combined with women’s rights, as Meryl Streep’s role as the first female publisher of a major newspaper is played up throughout this first trailer.

The Post TrailerWhich, once again, I can’t begrudge the trailer on — both these issues are obviously still very important today, and the relevancy of the material is certainly one of the reasons the movie got made in the first place. But combined with the rousing music and big, gravity defining pull quotes (“If you publish, it could be at the Supreme Court next week,” “Nixon will muster the full power of the president and, if there’s a way to destroy you, BY GOD, he’ll find it!”, etc.), it paints a trailer that almost swerves into self parody. Then again, it could just be decades of seeing Oscar-y ad material like this that jades me so. After so long, it’s hard not to see the strings being pulled.

Motions of the trailer aside though, I still remain hugely excited for this. Though Spielberg’s output in the last half decade or so isn’t as exciting as it has been in the past…dude can still direct the hell out of these historical Oscar bait films. After all, Bridge of Spies was da bomb. And Lincoln? Lincoln was MY SHIT, man. Combined with probably the best cast for a movie in 2017 (seriously, go look at its IMDB page, it’s crazy), and my anticipation for The Post is still pretty high.

The trailer didn’t exactly push me towards getting excited for it more but, hey, some movies are hard to really sell in a two minute trailer. And an exploration of the legal conflict between journalists and the government certainly fits the bill in that regard. But, thankfully, in The Post’s case, it doesn’t have to sell me — I’ve been on board since the beginning.

…That being said, would it have killed you to throw some more Carrie Coon in here, trailer? She wasn’t even a part of the credits at the end! AND she’s portraying a woman named Meg Greenfield, who Wikipedia described as a Washington Post editorial writer “known for her wit.” CARRIE COON. PLAYING A WITTY CHARACTER. That could have been your whole trailer, The Post! THAT WOULD HAVE BEEN ENOUGH!

The Post will hit theaters in limited release on December 22, before expanding wide January 12.

Also published on Medium.

Matthew Legarreta is the Editor and Owner of Freshly Popped Culture. A big ol' ball of movie, TV, and video game loving flesh, Matthew has been writing about pop culture for nearly a decade. Matthew also loves writing about himself in the third person, because it makes him feel important (or something.)



Disney Celebrates International Women’s Day By Giving Its Favorite Man, Jon Favreau, A Live-Action Star Wars TV Show




It’s no big secret that Disney is going in gung-ho on bringing new people into the Star Wars franchise. In the last year, we have seen over half a dozen people be given new movies and projects set within the series, as Lucasfilm slowly starts to build up what the future of this franchise will be following next year’s Star Wars: Episode IX. But while I say “people”, I probably should be more clear — white men. Disney has given the keys to the franchise solely to a bunch of middle-aged, white men.

Is this in and of itself some type of hiring sin? Eh, no, not really. And I don’t even blame Disney/Lucasfilm entirely for the situation — it’s clear that Kennedy and her cohorts are running scared a bit here, with a string of high profile, low experience collaborators causing headaches behind the scenes (Josh Trank, Gareth Edwards, and Lord & Miller.) For that reason, they have been turning to experienced “sure things” to take the reigns of Star Wars, namely in the form of J.J. Abrams (who already did it in The Force Awakens!) Rian Johnson (who already did it in The Last Jedi!), Stephen Daldry (a prestige journeyman with twenty years of experience!), and Weiss/Benioff (they show-ran the most complicated series ever made, THEY ARE PROS!) And you know what the paradox is here? All the filmmakers with decades of experience and a reputation of being professionals are almost entirely — you guessed it! — white dudes.

Enter Jon Favreau. Disney is clearly a fan of the man ever since he gave them the first Iron Man (which in and of itself was a bit of a risky decision to give to him at the time…but I digress), and has worked with him again on massive hits like The Jungle Book and future GARGANTUAN hit The Lion King. They appear to like him, he appears to like them, and there are billions of dollars that prove the relationship works. So now Favreau is being given a pretty big role in Disney’s current crown jewel franchise — Star Wars.

Not the Star Wars project you might think, though. Rather than diving head first into the crowded realm of future Star Wars movies (occupied by at least one more saga film, two competing trilogies, and a whole bunch of individual “story” films), Favreau will apparently be helming the previously announced live-action TV series on Disney’s forthcoming streaming service. This was announced just earlier today on, alongside the expected statement from Kathleen Kennedy:

“I couldn’t be more excited about Jon coming on board to produce and write for the new direct-to-consumer platform. Jon brings the perfect mix of producing and writing talent, combined with a fluency in the Star Wars universe. This series will allow Jon the chance to work with a diverse group of writers and directors and give Lucasfilm the opportunity to build a robust talent base.”

And the expected outburst of excitement from Favreau:

“If you told me at 11 years old that I would be getting to tell stories in the Star Wars universe, I wouldn’t have believed you. I can’t wait to embark upon this exciting adventure.”

Putting aside the pure exhaustion I have to new Star Wars projects right now (TOO MANY), who the fucks idea was it to announce this news today of all days? It’s no big secret that the critical community at large (or Film Twitter, at the very least) has been giving Lucasfilm crap for their seeming dismissal of having more diverse voices behind the scenes. Warranted or not, the complaints about the lack of anyone but straight men being a creative force of the series is extremely prevalent. And if you’re facing backlash over not hiring women to do things…adding yet another man to your company on the damn day of appreciatiating woman just reads as a back slap at worse, and tone deaf at best. READ THE FUCKING ROOM, LUCASFILM.

Ignoring the exact date of the hiring, though, Favreau being announced for this is…fine, I guess. I am not nearly as enthusiastic on the guy’s filmography as some (or Disney, especially) seem to be, but his films are usually pretty good at least (unless they are Iron Man 2.) So this certainly isn’t the worst pick for a Star Wars project. That being said, choosing a guy with zero experience writing a TV series to write a TV series of this scale is a bit disappointing. There are plenty of fine, experienced showrunners out there — why give Jon Favreau, who has already cultivated success in his career a dozen times, yet another big project? Hiring Jon Favreau to do this Star Wars series is ignoring TV showrunners who are perhaps more suitable for the part, which puts his hiring as a “double whammy” of ignoring potentially better candidates, if you ask me.

Anyways, whatever — I’m just hoping that the next announcement of someone getting a Star Wars project is a little more unique, a little more interesting, and a little more diverse. Or, second option…don’t announce another Star Wars project for a while. I think we have plenty to mull around already, Lucasfilm.

Also published on Medium.

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Why Marvel Moved Up The Avengers: Infinity War Release Date

It was a win-win-win-win decision for the company, really.



The first weekend of May is considered the “start” of the summer movie season…but, in recent years, that has pretty much evolved to become the “Marvel movie” slot. Barring one exception in 2009 (the only year Marvel didn’t release a movie in the past decade), every year since 2007 has given us the release of a new film featuring a Marvel superhero in the first weekend of May. It’s become something of a tradition, one that wasn’t entirely surprising to see Marvel keep intact as it approached its tenth anniversary as a film studio. And with Avengers: Infinity War by far representing their largest and grandest project, the Marvel May slot seemed perfect for the film to have its grand debut. And for years, we’ve all been working off that assumption. Disney set a May 4, 2018 release date for the film some time ago, and there was no way they were going to change that.

Well, they just changed that.

But unlike most sudden release date changes, this one is A) minor and B) mostly a good thing. Instead of launching on May 4, Avengers: Infinity War will now hit theaters everywhere on April 27, abandoning the May month completely. Two months before the film’s release, it’s a bit of a shocking development, although Marvel had fun with it on Twitter, by way of (who else?) Robert Downey Jr.

Now obviously this was planned (Robert Downey Jr. didn’t just push Marvel to massively move the release date of its biggest film out of the blue — come on now), but what was the reasoning for Disney’s decision here? Well, a few things.

Number one? The film was already going to release on April 27 overseas, which is typical for a Marvel release (they almost always open internationally before coming to the States). So moving the release date for America only puts the film in line with the rest of the world, which is ultimately pretty smart: now Marvel and Disney can brag on April 30 about how the film made approximately $67 billion worldwide in its first weekend of release. It will look great, vanity wise.

And this also moves Infinity War away from Disney’s own Solo: A Star Wars Story, opening at the end of May. That’s not even to mention the recently moved Deadpool 2 on May 18, which was a surprisingly big threat to Infinity War’s legs. With a three week gap between the two, however, Infinity War is now in the clear in terms of maximum, immediate revenue (all that really matters in Hollywood in this day and age.)

And as for first-weekend competetion, neither weekend poised much of a threat: nothing was playing on May 4, sure, but the only thing on April 27 was a Paula Patton thriller entitled Traffik, a horror movie called Bad Samaritan starring David Tennant, and comedy I Feel Pretty from Amy Schumer. The latter film already moved back a week to April 20, and neither of the others will make much of a dent on pop culture, so Marvel had nothing to fear with placing Infinity War against them.

Finally, the move will also cut off the threat of spoilers reaching America before the majority of the country gets to see the film. That hasn’t been too much of a threat for other Marvel releases like Captain America: Civil War and Thor: Ragnarok (both opened overseas a week earlier)…but Infinity War is different. It’s rumored to make some massive changes to the state of the MCU and the characters in it, and I’m sure Kevin Feige would prefer people witnessed such developments in the theater, rather than on Twitter.

Ultimately, there’s nothing all that fishy here about the move. It’s only a week, but it could end up helping the film quite a bit in the long run. And if it means we get to see this movie seven days earlier than expected, I’m sure I’m not the only one who will take this offering with little reservations.

Also published on Medium.

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Disney Is Rebooting The Muppets (Yes, Again) And A Whole Bunch of Other Dormant Properties For Their New Streaming Service

Honey I Shrunk the Kids, Father of the Bride, The Parent Trap, the concept of time itself. You know, the usual.



Disney has conquered mainstream Hollywood. That is an undeniable fact, if you ask me — between their Marvel and Star Wars output (not to mention their live action remakes, animated films, and projects from Pixar), Disney seems to be the only big studio thriving in the modern age. But as much as that seems like a compliment to Disney, it’s also something of a dour note for the industry overall — things are rough for theatrical film, for a variety of reasons. But perhaps the most substantial one is competition from the world of cable, Broadcast, and (especially) streaming outlets. When you are routinely getting things of the same (if not better) quality out of TV and streaming, why even go to the theater? The question is baffling to me (because it’s a movie theater, that’s why!), but not for the majority of Americans — ticket sales are the worst they have been in decades, as people would rather get their entertainment fix by staying at home and watching Netflix.

And Disney knows this. They are content with having conquered the ashes of traditional Hollywood, but they aren’t idiots — the media landscape is changing, and they want to be just as viable in the new one as a Netflix or HBO. So they are creating their own streaming service, and taking the battle for entertainment supremacy to Netflix in a big way.

But in building their new streaming outlet, I was rather curious how Disney planned to convince people to subscribe to their service when there were dozens more out there competing for the same eyeballs (and monthly set of dollar bills.) Well, today we got a pretty big hint in how Disney plans to build out their streaming portfolio and, no surprise, it’s taking advantage of their biggest asset: all the well-liked shit they have made and/or acquired over the last century. Brands are king for Disney, and they very much seem to be putting those at the forefront as they dive into this new frontier. Call it a safety blanket if you want (I will: it’s a safety blanket), but it has served Disney well in the last decade, so
…reboot time it is!

Of course, many of Disney’s bigger properties have already been rebooted or remade on the big screen, leading the selections for their streaming stuff to be a bit lower tier. The biggest property announced today for the potential reboot treatment is The Muppets, who Disney acquired from The Jim Henson Company back in 2004, and have since been left scratching their heads at what exactly to do with it. Things seemed great at first when the Jason Segal-led reboot film managed to enliven the love for the franchise, and perform pretty great at the box office to boot. But then Muppets Most Wanted came out and, despite being a whole lotta fun, underwhelmed at the box office. It seemed The Muppets would not be the blockbuster franchise Disney was hoping for.

Rebooting The Muppets

So they transferred the property back to TV, relaunching a new series simply entitled The Muppets. This series had a promising hook (basically The Muppets meets 30 Rock, through the mockumentary lens of The Office) but it failed to get an audience on ABC and, quite frankly, wasn’t even all that good to begin with. Then a whole controversy broke out when longtime puppeteer/Kermit the Frog voice actor Steve Whitmire was fired from working on the property. He argued that Disney’s plans for the character was against what Henson would have stood for. They argued he was a shitty worker who didn’t play well with others, and everyone else was glad to be rid of him. The truth probably rests somewhere in between the two stances, but that didn’t make the controversy anymore crippling for The Muppet brand. They laid low for a year or so, only popping up to make wacky promotional videos and the like for the franchises’ various social media pages.

But apparently, Disney still thinks they can make this thing work in a big way, as The Hollywood Reporter confirms the Mouse House intends to bring the property to their new streaming service. Which, by the way, could use a name pronto. I’m tiring of just calling it “their new streaming service.” Judging by what they seem to want to put on it, maybe simply “Reboot” will do?

Kidding aside, The Muppets isn’t the only reboot Disney plans to anchor the service with. Also in the mix according to THR is film properties like Honey I Shrunk the Kids (you, know the Rick Moranis movie about shrinking kids), Father of the Bride (you know, the Steve Martin movie about being the father of the bride), and The Parent Trap (you know, the Lindsay Lohan movie about trapping parents.) This is in addition to previously announced reboot fodder like High School Musical and The Mighty Ducks which, yeah, were all certainly things at one point in time. They have name value, and that’s all that matters to the house that Micky Mouse built!  At least there will be some top shelve franchise extinctions from brands like Star Wars, Marvel, and Pixar’s Monster’s Inc. And, who knows, maybe an original property might sneak its way in there!

…But no promises.

Also published on Medium.

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