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The 15 Movies and TV Spots of Super Bowl 2018, Ranked

Time for the annual tradition of spending way too much time writing and thinking about a bunch of advertisements.

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Yes, yes, I know what you are thinking — we put way too much thought into the Super Bowl on a year-to-year basis, and that the NFL is corrupt, and that commercials make us slaves to corporate America, and blah blah blah. And, sure, I can feel some of that. But, on the other hand, I like movies and TV shows, and like to watch well edited, well-made teases for them. So the Super Bowl can be a lot of fun for that (among other things) and, considering what was set to come to the game this year, Super Bowl 2018 was no different.

Of course, not all Super Bowl spots are equal. Many TV and film studios come to present their wares on the night of “The Big Game,” but not all of them can be as buzz-worthy and awesome as others. So which ones managed to impress me the most (and the least) at Super Bowl 2018? Well, by my account, there was a total of 15 new ads played at the game, so let’s just jump right into it! Check out the ranking of all the movie and TV spots of Super Bowl 2018 below, starting with…


15. The Voice

Ha ha ha no.

14. Rise

Admittedly not my thing but, hey, it’s the girl who played Moana, but in real life. And Ted Mosby. And singing. So there ya go.

13. Good Girls

Yeah, I just kind of blew through all the NBC commercials here, since clearly they didn’t put much work into them (when your network is playing the game and you don’t have to pay massive money to air them, why would you?), but I’m somewhat interested in this show. The main cast trio of Mae Whitman, Christina Hendricks, and Rhetta is super inspired, and this could be a fun and interesting series if done well. This is a standard spot (nothing too special), but it still looks more promising than the other NBC shows that got spots, so that counts for something.

12. Red Sparrow

This one obviously wasn’t made to get people super pumped with a buzzy first look, as the film is coming out in about a month, and has had plenty of footage shown off for it already. A purely utilitarian spot, made for people who aren’t following film 24/7, and just need to be told “Hey, this movie is coming out in a few weeks, so mark it on your calendar!” Based on this spot, will they? ¯\_(ツ)_/¯

11. Jack Ryan

I don’t have much to say about this one. The multiple president speech thing was kind of neat, and I am still here for John Krasinski: Action Hero (one of the only people who is, it seems.) But there’s a far more impressive John Krasinski vehicle that got a Super Bowl trailer, so stay tuned for that.

10. Unsolved: The Murders of Tupac and the Notorious B.I.G.

I’m probably not going to watch this show, but this was admittedly a neat idea for a Super Bowl spot. In a world where time is literally money (and every second you spend can cost you hundreds of thousands of dollars), putting so much emphasis on the seconds that the trailer is taking was a smart move. And contrasting it with how many years the murders of Tupac/B.I.G have gone unsolved was a smart way of presenting your concept too. Clever, marketers.

9. Jurassic World: Fallen Kingdom

As a trailer this was pretty solid, I guess. Certainly better than the first trailer for the film, that’s for sure. The part at the beginning with the girl in the bedroom was pretty great especially (reminded me of the opening of The Lost World quite a bit), but I still can’t muster any enthusiasm for this movie. And going BACK to the “they made a new dinosaur!” well is, like, the worst decision. I’m so tired of that shit, just after the one movie of it.

8. Solo: A Star Wars Story

We’ve waited months for the first look at Solo: A Star Wars Story, and it was mostly…fine. It felt a little too much like Rogue One’s teaser in my mind (similar “main character is with Empire, shocking!” and last minute character reveal), but it had its positives too. I’m all about that Lando as Donald Glover shot (DAT COAT) and Woody Harrelson, as always, looks great, but it’s going to take more to sell me on this film than that. Let’s hope tomorrow’s full trailer manages to do it.

7. Skyscraper

I’ll watch Dwayne Johnson in pretty much anything, and I actually kind of dig this thing as a Super Bowl spot. The end bit with him hanging from the building, and his fake leg in danger of sliding off, is one hell of a tease. I’m not super into how modern and CGI heavy the film looks (especially in the face of its clear inspiration, the practical effects-driven Die Hard), but this was an effective little tease.

6. Castle Rock

I am all for the concept of Castle Rock, and this was a cool little atmospheric spot. As a longtime Stephen King fan, I hope this one will really end up being something special. It has one heck of a strong cast, at the very least. More Terry O’Quinn always, please.

5. A Quiet Place

Huh, I had no idea this movie had an alien invasion angle. That’s cool. Honestly, though, I’ve thought this was a cool concept since I first heard about this, and this is an effective little tease at the film. Not sure it will really grab general audiences but, whatever, I’m down. Bring it on, Jim from The Office! Let this be your Get Out. 

4. Mission: Impossible — Fallout

God guys, I love this series so much. Just this little thing was enough to get my blood pumping, and these short spots are really great at showing Mission: Impossible at its best — namely, by cutting together a bunch of jaw-dropping stunts across the iconic theme music. It was great, and I am absolutely in for this one. The full trailer was released after the spot (and is pretty great too, IMHO), but here’s the spot that was shown during the game:

3. Westworld

Oh man, what a TV spot. I have been psyched for the next season of Westworld since the first ended, and this was a perfect tease. Not only did we get an actual premiere date (April 22!), but we got some excellently atmospheric peeks at what is to come, all perfectly timed with one badass speech from Dolores Abernathy. It’s also great that the spot doesn’t blow its wad too soon — not until the impressive reveal of the cybertronic animal, you couldn’t even tell it was a Westworld tease. An impressive spot all around.

2. Avengers: Infinity War

I mean, obviously. It doesn’t take a lot to get me excited about this movie, but this brief spot still got me super hyped. Spider-Man in space! Iron Man and Doctor Strange combining powers! Cap’s badass new shield! Even at a third of the length, this spot had more impressive moments than the trailer released last year, which I would consider a huge success.

1. The Cloverfield Paradox

Oh, J.J. Abrams, you crazy motherfucker. Finally, we get to see more from this mystery Cloverfield installment after years of waiting and — surprise! — it’s being dropped tonight on Netflix. Nothing’s better than a big surprise with a Super Bowl spot, and this is one of the best ones of all time. The trailer too is also pretty great, what with the excellent shot of the severed arm crawling on the ground, and an authoritative Gugu Mbatha-Raw yelling into the screen. The pre-production of the movie has me a bit worried, but this trailer got me extremely excited, so that’s something. Let’s hope The Cloverfield Paradox can deliver. You can find out right now on Netflix! Right after I’m done posting this, I know I will be.

And that’s that, my rather arbitrary ranking of all the movies and TV spots at Super Bowl 2018. Overall, a surprisingly good set, and a legitimately shocking reveal with The Cloverfield Paradox thing. Now, to watch the actual movie, which is a cool thing to say about one of these things, right?


Also published on Medium.

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James Gunn Fired From Guardians of the Galaxy Vol. 3 Over Offensive Tweets…And Fuck If I Know How To Feel About It

Is it the right thing? Is it the wrong thing? Does it even matter? Who the fuck knows.

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Ever since Weinstein (or longer, really, with the Film Twitter outing of people like Devin Faraci and Harry Knowles feeling like the true kick-off in my mind,) I’ve become accustomed to seeing people I admire be suddenly and without much warning outed as bad people, and dropped like a hot potato from Hollywood at large. For a while there, it almost became something of a daily ritual: wake up, take a shit, find out someone I love is shit, put out a shitty response on a shitty certain network (you know the one), and continue with my day. It might hurt for a while, but ultimately I’ve viewed this entire #MeToo thing as a necessary pain for both the industry and our culture: bad people being outed and shamed for doing bad things, from Louis C.K. to Roseanne, was a necessary step in the betterment of our society. Even if things debatably went “too far,” (which I would argue was rarer than the alternative), I was pretty resolute in my opinion that everything going on was “right.”

I still feel this way, in regards to #MeToo. But today’s piece of Hollywood shaming is not about #MeToo, at least not directly. This isn’t an example of a person mentally or physically abusing someone, and getting away with it for years. Nor is it an example of a person saying something offensive or reprehensible, and facing swift punishment for it. No, James Gunn getting fired from Guardians of the Galaxy Vol. 3 comes in the form of tweets….really bad tweets…from over a decade ago.

The background, just in case you need it: James Gunn has been the writer/director of the Guardians of the Galaxy franchise thus far, a task he has handled with aplomb. They are critical hits, audience hits, and box office hits. And perhaps more than any other current MCU series (give or take a Thor: Ragnarok), Gunn’s unique voice is clear throughout both films, in the musical choices (all his) to the jokes and gags (mostly his.) He puts one hell of a unique stamp on the MCU, and even if the Guardians movies aren’t my absolute favorite of the franchise overall (hint: you can see where they both rank here), they are dependably great in large part because of him. So regardless of the reasons for his firing, this would be a damn shame, and a massive blow to the future of the MCU post Avengers 4. 

But the circumstances of his firing turn things into, frankly, a clusterfuck of political and ethical and moral quandaries that I’m far figuring out my exact position on. I will make one thing completely clear though: the tweets in question that lead to Gunn’s firing are UNACCEPTABLE. They are in incredibly poor taste, stink of someone trying way too hard to be “edgy” (one of my least favorite character traits in a person, really), and are not even the slightest bit funny. Even just putting the morality of the tweets aside, everything about the ethos behind the tweets represents someone I would never want to encounter, nor want to support. Not just because the subject matter is bad, but because the sentiment behind it (SHOCKING and IN YOUR FACE and NOT AFRAID TO GO THERE humor) is so unbearable.

All that being said…this is a lot more complicated than simply being about bad tweets. The timetable for one is important, as pretty much all the tweets are from nearly a decade ago, and Gunn hasn’t exhibited the same penchant for that type of “humor” in the years since joining Disney and Marvel. Gunn also seems to be expressing remorse about the jokes, lauching a Twitter thread owning the horrid nature of the jokes, while still trying to explain how he has moved forward as a person and changed in the years since making them:

He was equally as remorseful in a written statement he released following Disney’s official decision to cut ties with him:

My words of nearly a decade ago were, at the time, totally failed and unfortunate efforts to be provocative. I have regretted them for many years since — not just because they were stupid, not at all funny, wildly insensitive, and certainly not provocative like I had hoped, but also because they don’t reflect the person I am today or have been for some time.”

“Regardless of how much time has passed, I understand and accept the business decisions taken today. Even these many years later, I take full responsibility for the way I conducted myself then. All I can do now, beyond offering my sincere and heartfelt regret, is to be the best human being I can be: accepting, understanding, committed to equality, and far more thoughtful about my public statements and my obligations to our public discourse. To everyone inside my industry and beyond, I again offer my deepest apologies. Love to all.”

So yeah: the tweets were bad then, are bad now, and everybody involved is aware of this. But is Gunn’s stupid jokes from a decade ago enough to take everything away from him? Furthermore, the tweets were a matter of pubic record for years: did Disney really not search Gunn’s history to see examples of his past public behavior? Did Gunn really not consider, in his years of reflection, that these tweets were terrible and should be purged before they got him in trouble? Apparently not, although I’m sure both parties will consider that a high priority moving forward. We’ve seen people get in trouble for bad tweets, even ones that were many years old (I remember Trevor Noah’s sexist “controversy,” do you?), but this is the first time I can remember that a studio actually had to respond to it in such a strong manner. Like with Roseanne before him, Disney has shown they are willing to cut ties with people they deem to be even a little bit controversial…for better or worse, really.

Of course, I can’t ignore the political angle of this, which adds just another shit nugget to the entirety of the proceedings. The main reason these tweets came to light in the first place was due to a concentrated effort of right-wing trolls (led by human diarrhea bag Mike Cernovich) to basically knock Gunn down a peg, and show that the outspoken director was guilty of his own bad behavior in the past. I want to make it clear: nothing that Cernovich or his ilk do, in my mind, is “right.” But the unfortunate, ugly truth of the matter is that this outcry had the desired effect — Gunn lost his job, and has been Publically Shamed on the Internet™. This counts as a gross win for them, but should we just pretend this is better than it is, because it benefits a bunch of people who are awful?

While there’s certainly a part of me that wants to rally against the forces that conspired to take down Gunn, it’s a lot harder to do that when actually looking at some of the tweets that he made. Would it not be hypocritical of me to cheer on the collapse of Roseanne Barr, while at the same time trying to defend Gunn and his actions? One of my least favorite things in the whole goddamn world is hypocrisy, and there’s plenty of that all-over today. Case in point: the alt-right cheering on the public shaming of an “enemy” over the “jokes” he made, when the same fuckers probably would be bemoaning about policial correctness and “social justice warriors” if it was someone they viewed to be on their side. Equally as hypocritical is some of the response I’ve seen from more left-leaning people: now they are the ones using the tactics of “it was a long time ago!” and “they were just jokes!” and a myriad of other ways of rationalizing Gunn’s behavior. That shit hasn’t excused past people celebrities who were Publically Shamed on the Internet™, and I don’t think it’s right to give Gunn the benefit of the doubt just because we like him.

On the same token…they were tweets. From a decade ago. And I’m not comfortably completely crucifying the man over them. But if it was someone I disliked…would I be? Would we all be? This matter is complicated as hell, and I’m not sure who is right or wrong here, or even if there is a true right or wrong. This kind of situation requires more nuance than I, or probably anyone sounding off on Twitter and the rest of the internet, can probably muster. All I know is that Guardians of the Galaxy Vol. 3 is going to suffer big time for this, and that Marvel is going to have to work hard on restoring the damage to the brand. I return to the business and fanboy matters because, honestly, that’s all I can rationalize without feeling like I am wrong in some way. Because when it comes to the mortality and ethics of what happened here today, I’ll reiterate:

Fuck if I know.


Also published on Medium.

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10 Other Members of The Americans Cast Who Should Be Put In A Star War (And The Roles That They Could Play)

Keri Russell should just be the start of alum from FX’s hit spy drama joining the Star Wars universe.

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The talk of the fanboy town this weekend was Keri Russell, a frequent J.J. Abrams cohort, joining the cast of Star Wars: Episode IX (or whatever it might end up being titled.) The think pieces came fast and furious from nearly the moment the casting was first announced, which shouldn’t be too much of a surprise: when any new detail drops about one of these Star Wars films, people will inevitably spend way too much time theorizing about what is to come, for better or (mostly) worse. But when it comes to my initial reaction to the casting, I only had two thoughts: 1) oh my god what is J.J. Abrams going to do to Keri Russell’s hair this time and 2) it’s so damn great to see The Americans cast get work.

Coming off of five years of being perhaps the best dramatic ensemble on television, I truly would be happy to see all of the cast members of The Americans land roles in huge films following the conclusion of the show. And not just huge films, mind you — I’m talking Star Wars huge films. Truly The Americans cast is versatile enough to land any role they could want in the galaxy far, far away, and with Russell’s casting, all I could think about (aside from how amazing she’s going to end up being in the movie, of course) was what her fellow cast members could also bring to the extended franchise.

And I’m a silly person who happens to have a blog so, sorry, you have to be present for my ramblings on such niche, unasked subjects! So here are 10 other members of The Americans cast who deserve a shot at a Star Wars gig and, for the hell of it, the character archetypes they would be great for in the universe. Thank me later, Kathleen Kennedy!


Matthew Rhys (Philip Jennings):

I’ll let my first post-Keri Russell casting tweet speak for itself here:


Holly Taylor (Paige Jennings):

Rey’s previously unmentioned bestie/roommate back home on Jakku. They stay up all night chowing down on dehydrated bread and talking about desert problems, as you do.


Noah Emmerich (Stan Beeman):

Maybe it’s recency bias, but I can’t help but imagine Emmerich playing a tough bounty hunter character. That being said, it will be pretty tragic when he realizes his co-pilot and best friend was his target the whole time. What a dramatic scene they will end up having in the Star Wars equivalent of a parking garage, though.


Brandon J. Dirden (Dennis Aderholt):

Brandon J. Dirden holds himself up with such calm and levelheaded prestige as an actor…making him a perfect choice to play a hapless senator trying to do the right thing, but missing the fact that OOPS an electric wizard is in control now. Bummer!


Costa Ronin (Oleg Burov):

I can definitely see Costa Ronin playing the cool, confident gangster type. He’ll also have a robot arm, for some reason. And he should keep his Season 6 beard, because DAMN does he rock the hell out of it.


Alison Wright (Martha):

Padme in a set of prequel remakes. Because if anyone could sell the anguish of being betrayed by someone they deeply loved for years, only for them to end up being a completely different person than who they thought they were, it would be her. Poor Martha…


Margo Martindale (Claudia):

It’s Character Actress Margot Martindale! Let her be whatever she wants! A Jedi master, a Sith Lord, a crime boss, a droid, a wookie, a gungan — she can do it all, dang it!


Frank Langella (Gabriel):

Let him be the kindest Jedi master ever. OR the most evil Sith Lord to ever exist. Frank Langella is somehow capable of channeling both.


Mail Robot (Mail Robot):

The new official droid mascot of Star Wars, duh! NEXT.


Keidrich Sellati (Henry Jennings):

…He can also be present.


Also published on Medium.

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Avengers: Infinity War Crushed My Dreams in the Dumbest Way, and I’m Okay with it

We might never see Secret Wars properly adapted to the big screen, and I am at peace with that now.

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Spoilers ahead, so be forewarned. Although at this point it’s impossible for this article to spoil what could possibly be the biggest blockbuster of all time, on a website nobody reads, but consider yourself warned. And a loser, let’s be real here.

So first and foremost: I very much liked this movie, and so did most of you, from what the box office tells us. I very much look forward to seeing it again to crystallize my real thoughts on it, because time ends up being the best critic of them all. It’s too soon for the test of time to enlighten us on where this thing ranks amongst the pantheon, but most of what has been said and written about is true; it’s a landmark, a milestone, impressively crafted and a miracle to watch. The ending has emotional stakes (though not real ones),  and it really leaves an imprint. And yet…

https://film.avclub.com/infinity-wars-ending-packs-a-wallop-if-you-dont-think-1825658641

The link above is a terrific examination about what I’m talking about, but I’m only really here to somewhat facetiously let you into my head beat by beat as the characters we love turned to ash and floated away. Mouth agape, I thought “they can’t be seriously doing this”. And most of you did the exact same thing! But I was referring to something else entirely, and as the screen cut to black, and Thanos’ big dumb expression still lingering fresh in our minds, my fellow audience members and space travelers all collectively gasped. Everyone did it for reasons that seem normal, “oh no our favorite heroes are dead and we have to wait a whole year to find out what happens!”. Except me, because I have a one track mind and was somewhere else entirely (and I’m not going to get suckered into believing anything that happened in that film actually has any consequence whatsoever, in terms of plot or story or the ability for Disney to make money and sign actors to long-term contracts).

No, I gasped because I actually thought Kevin Feige had the balls to go where I didn’t think they would ever go, and I yelled out in the crowded theater, in the pitch black surrounded by strangers, at the screen with credits rolling slowly:

IF THIS END STINGER DOESN’T TEASE SECRET WARS THEN THERE IS NO POINT IN HAVING A SEQUEL, BECAUSE IT WILL RENDER OUR MOURNING OBSOLETE AND MEANINGLESS.

I didn’t actually yell that, I said it quietly to the brunette in the college sweater next to me who I was trying to hit on before the movie started. There was a seven foot tall teenager in a business suit sitting in front of me, blocking the lower left quarter of the screen, and he turned around at the same time as his mother, who loved him very much and was proud of her son in that suit I tell ya, and they asked “what is Secret Wars? Is that the title of the next Avengers movie after this?” And I replied:

IF THEY DON’T SHOW BATTLEWORLD AFTER THESE CREDITS THEN ALL OF THESE CHARACTERS DEATHS ARE FOR NOTHING BUT THE SHEER AND BLATANT ATTEMPT TO SEEM EDGY AND BOLD AND DARING, BUT IN REALITY WE WILL ALL GET OVER IT IN TWO WEEKS WHEN THEY ANNOUNCE THE NEXT SLATE OF FILMS IN PHASE FOUR.

I didn’t actually say that either, but in the final moments of Infinity War I kept expecting the disintegrating bodies to reveal the truth: they weren’t dead, just going somewhere else, potentially the mirror dimension, or another parallel universe, or a representation of hell inside the Soul Stone. And then I realized that the only other gigantic crossover storyline not used so far in these movies is Secret Wars, which would have been the most amazing and ideal way to segue into next year’s Avengers 4: Secret Wars. Imagine, the most famous comic book story for Marvel (also seen on the 90’s Spider-Man cartoon) redone on the big screen: the possibilities endless, the potential for blowing minds unfathomable for fans.

But alas, no, they did not go there, and instead left the cliffhanger to just sit with us. In the dark, no answers, like a gut punch from the screen to our seats. I’m not going to explain why Secret Wars is worth doing, or what it’s about — the cover below says everything you need to know, really. Just look it up online after this, or read the original run, or the newer ones. It’s unreal they didn’t go for this, they had the chance and they blew it!

I like the ending in a vacuum, on paper, but we don’t live in a vacuum anymore. We live on the internet, where every production has leaked set photos and breakdowns, every project in development has casting choices ruined and surprises sold off to the highest bidder. The next five years are set in stone, the signatures already in ink, and it only lasted five minutes before I realized the head fake ending would have been better off being done without the obvious sign that A) the original team of old heroes and actors who should have died and said they’re about done all lived B) all the new characters and actors that are the backbone of Marvel’s future all died C) they already shot the untitled sequel so it’s not like they did that whole movie / marketing without Spider-Man and Black Panther and D) I’m going to end this run-on sentence being mad they didn’t finish the FOX merger fast enough to do Secret Wars.

Infinity War Crushed My Dreams

Secret Wars, the only way to naturally introduce a space alien getting stuck to Peter Parker’s suit so the symbiote travels back to earth to battle Tom Hardy as Eddie Brock. Secret Wars, the only way to seamlessly transition the X-Men and Fantastic Four into the MCU, by forcing them to battle on Battleworld for the enjoyment of the masses. But no, they didn’t show those characters on a new planet. They didn’t bring in Ant-Man and the Wasp and the original Wasp (Michelle Pheiffer) through the subatomic quantum realm. They didn’t hint at the Beyonder, or She-Hulk, or Spider-Woman, or Titania, or Absorbing Man, or Kang the Conqueror, or Molecule Man, or Silver Surfer, or Volcana, or the Wrecking Crew, or Galactus! They didn’t bring back older villains sans Red Skull (good job on that one, actually) to fight and die again against different heroes (how hard is it to just show Ultron fighting without him talking?).

Oh well. I’m not actually that upset, and the odds of that were low enough I’m not shocked. I just really thought they were going in that direction, and now they are not, and that makes me sad. A man can dream, though. Infinity War was pretty good all things considered, even if the stakes they focused on are really just not doable anymore, in this culture of capitalism and engineering fandom into capitalist milk udders. Just milking us nerds dry, with no regard for anything but the almighty dollar. What can you do about it, honestly? At least my favorite characters aren’t being handled by Warner Bros.

Tune in next time when I write an article about how Thanos was just stealing all of his ideas and motivations off of Bill Maher, thanks for reading true believers. Excelsior!

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