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Uh-Oh, Hollywood Is Letting David S. Goyer Direct Movies Again

Have we so easily forgotten about Blade: Trinity?

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Recently (and by that, I mean this week), I have tried to institute a self-quota of one article a day for Freshly Popped Culture. It usually isn’t that much of a struggle to find things to write about (there’s plenty to talk about in the world right now, that’s for sure), but sometimes I run into the problem that I have too many options to chose from. Going into today, that was the case, with a few little news pieces of interest competing for a write-up. But, ultimately, I had to resort to the subject that could best fulfill one of my favorite pastimes: ragging on one David S. Goyer.

Clearly, I am not a huge fan of the guy’s work, and have talked about my disdain for his writing quite liberallly. It’s not that he’s the worst writer in the world — he isn’t. But he isn’t particularly good either, which makes it irritating to see him given the keys to the kingdom to so many big properties. Batman AND Superman AND Green Lantern AND Blade AND Terminator AND Ghost Rider AND Sandman AND Jumper. Jumper, of all properties! Clearly Hollywood loves the guy, and even after the one-two punch of Man of Steel/Batman v Superman, is more than eager to give him work.

But, at the very least, at least most of that work was in the realm of screenwriting, where another co-writer and/or skilled director can take his rough scripts and make them better (see: Batman Begins and Blade II.) But Goyer, the mega-successful screenwriter he is, has dabbled in directing before. His time in that field was far less successful, however, with works like Blade: Trinity, The Invisible, and Unborn proving to be critical and commercial flops. Collectively, the trio has an average Rotten Tomatoes score of 18%, which goes to show how shoddy his directorial efforts have been. After such terrible quality films, it makes sense that Goyer would go on to get lesser and lesser work.

Ha, just kidding! He’s a white male and works in Hollywood, so he was still given all the opportunities in the world to succeed, being gifted the keys to so many DC properties. Those were pretty much destined to suceed even if they were bad…until Batman v. Superman happened, at least, which was so bad that even it struggled to do well. It’s what really led to the slow box office downfall of the DC Cinematic Universe (as now seen by Justice League), and with Goyer having a piece of the disastrous pie, it should be no surprise that opportunities began to slow for him.

We can’t know for sure who was responsible for this (between Snyder, Goyer, and Chris Terrio), but if there’s even a 1% chance Goyer had a role, we must treat it as a certainty.

NOPE, JUST KIDDING AGAIN! He was given Green Lantern Corps, a Superman show set on Krypton, a role in the writer’s room for the new Terminator movie, and a gig writing the script for He-Man adaptation Masters of the Universe. But even with all the opportunity, directing seemed like a faraway concept for Goyer.  And after his poor showing with the gig previously, why wouldn’t it be? But considering how talented Goyer is at failing upwards, it was only a matter of time before film directing came back into the picture for him. And who else but Sony “Hey, The People Want A Mobius The Vampire Movie, Right? Pictures to finally give Goyer a way out of director’s jail.

According to The Hollywood Reporter, Goyer has earned himself a nifty little promotion on Masters of the Universe, going from the writer of the film to directing it as well. And well that’s not great news…I mean, it’s ONLY Masters of the Universe. The long-in-development reboot of the 80’s franchise didn’t have much of a chance to be great anyways, so Goyer going completely in on it isn’t the worst news in the world. Hell, if it keeps him away from helming every other big geek property in Hollywood (which I’m sure he’s been offered quite a few of), then this is probably a net positive overall.

Like this, but CGI-ier.

Either way, I wouldn’t get your hopes up about this movie. With a new release date of December 2019, Sony very much seems to be rushing this project out of development hell, the next step in their ongoing company plan entitled “FUCK FUCK JUST MAKE ANYTHING THAT COULD BE A FRANCHISE, FUCK!!” Considering past examples of that plan (The Dark Tower, Ghostbusters, The Amazing Spider-Man, etc.) the odds don’t look great on this being a worthwhile endeavour. Goyer taking full control of it only makes that a guaranteed.


Also published on Medium.

Matthew Legarreta is the Editor and Owner of Freshly Popped Culture. A big ol' ball of movie, TV, and video game loving flesh, Matthew has been writing about pop culture for nearly a decade. Matthew also loves writing about himself in the third person, because it makes him feel important (or something.)

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Marvel Is Playing The Hype Game Beautifully With The #ThanosDemandsYourSilence Infinity War Letter

Is #ThanosDemandsYourSilence a sincere request, or just a cog in the marketing strategy for the biggest film of the summer? It’s both, and that’s part of the fun.

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You wouldn’t think there would be much that Marvel had to do in order to get butts in seats for Avengers: Infinity War. It’s the culmination of everything that Marvel has been building up to in the last decade and, with the brand standing as the unarguable king of all modern franchises, convincing general audiences to give a damn about that is far from a challenging task. Infinity War would make a billion with ZERO marketing…but the Hollywood machine does what the Hollywood machine does, which means that we are going to be inundated with trailers, TV spots, posters, product tie-ins, interviews, clever social media posts that go “viral,” and literally dozens of other forms of publicity as the film prepares for its grand debut at the end of the month.

But as my Introduction to Public Relations course I took in college taught me, journalism is dying and the only way to possibly make a living with the degree is by selling out to the corporations around you and taking in that sweet, sweet public relations coin however way you can. No, wait, the other thing, sorry. What I meant to write was that any public relations plan needs a simple mission statement, and the marketing for a film is no different. So when the marketing powers that be began brainstorming just what they wanted to accomplish with the advertising blitz for the film, what exactly was their approach? Well, the last few months of PR makes that pretty damn clear, at least from my perspective.

With Avengers: Infinity War, Marvel isn’t just trying to sell a blockbuster superhero movie — they are trying to sell THE blockbuster superhero movie. Through every trailer, every new piece of information revealed, and, yes, even every post to social media, Marvel and Disney are setting up Infinity War to be the mother of all event movies. You know that whole “culmination of everything” spiel I wrote about in the first paragraph? The only reason I’m seeing Infinity War like that is because Marvel WANTS me to see Infinity War like that, and have built up a pretty effective public relations campaign to do just that.

Which makes the latest bit of big publicity for the film rather inspiring, at least compared to the deluge of behind the scenes interview quotes from the producers, actors talking the film up on Access Hollywood, and the like. Posted on Twitter earlier today by The Russo Brothers (a.k.a the directors of this massive beast) was an open letter to all Marvel fans about spoiler content when it comes to the launch of the film. If you haven’t yet, check it out for yourself below:

Essentially, the brunt of the letter is this: don’t spoil the film if you happen to see it early (looking at you, fellow bloggers), because that’s not a cool thing to do. But the subtext of the letter in my mind (and what makes it such clever publicity overall) is that Infinity War is a movie that shouldn’t be spoiled to begin with. That the events of the picture are so huge and groundbreaking and game-changing for the MCU that the directors have to write a letter about it, making sure people know the release of the film is huge and groundbreaking and game-changing (it’s a marketer’s job to be repetitious. Their job! Their job is to be repetitious!) And even adding a little fun to the proceedings (a Marvel trademark!) is the hashtag “#ThanosDemandsYourSilence,” which of course has been trending all day, since Marvel/Disney know exactly what they are doing here. Hell, they even got Tom Holland involved in the mix, who as Marvel’s Resident Young Person™ has a big social media presence, and is quick to poke fun at himself in a way that delights all, causes retweets, increases brand awareness, etc.

Now, let me make things clear: while I believe this to 100% be publicity for the film, I don’t necessarily think it’s not a sincere gesture from The Russo Brothers. Of course they don’t want their movie spoiled before most get to see it, and I’m sure there is a lot of big events in the film they would rather people keep their lips shut on for the foreseeable future. But the #ThanosDemandsYourSilence thing is, more importantly, another way for Marvel to build up the grand event nature of the film, not just to get people to see the film, but to feel like they have to see the film as soon as humanly possible. Pushing the film up and making it a near simultaneous global release was one big aspect of that strategy (“Now everyone in the world can feel like they are the first ones to see it, and can experience the film free of spoilers!”), and this letter is just the icing on that publicity cake.

But I want to stress that I’m not railing against this letter — it’s a fun way to build up hype for the opening weekend, and it only does more to increase my personal anticipation for the film’s release. Which, once again, was the entire point. So purely on that level…game gotta respect game here. Bravo Marvel.

…Now give me Inifinity War, plz.


Also published on Medium.

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Disney Celebrates International Women’s Day By Giving Its Favorite Man, Jon Favreau, A Live-Action Star Wars TV Show

Deserved or not…THE OPTICS, DISNEY. THE OPTICS!!

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It’s no big secret that Disney is going in gung-ho on bringing new people into the Star Wars franchise. In the last year, we have seen over half a dozen people be given new movies and projects set within the series, as Lucasfilm slowly starts to build up what the future of this franchise will be following next year’s Star Wars: Episode IX. But while I say “people”, I probably should be more clear — white men. Disney has given the keys to the franchise solely to a bunch of middle-aged, white men.

Is this in and of itself some type of hiring sin? Eh, no, not really. And I don’t even blame Disney/Lucasfilm entirely for the situation — it’s clear that Kennedy and her cohorts are running scared a bit here, with a string of high profile, low experience collaborators causing headaches behind the scenes (Josh Trank, Gareth Edwards, and Lord & Miller.) For that reason, they have been turning to experienced “sure things” to take the reigns of Star Wars, namely in the form of J.J. Abrams (who already did it in The Force Awakens!) Rian Johnson (who already did it in The Last Jedi!), Stephen Daldry (a prestige journeyman with twenty years of experience!), and Weiss/Benioff (they show-ran the most complicated series ever made, THEY ARE PROS!) And you know what the paradox is here? All the filmmakers with decades of experience and a reputation of being professionals are almost entirely — you guessed it! — white dudes.

Enter Jon Favreau. Disney is clearly a fan of the man ever since he gave them the first Iron Man (which in and of itself was a bit of a risky decision to give to him at the time…but I digress), and has worked with him again on massive hits like The Jungle Book and future GARGANTUAN hit The Lion King. They appear to like him, he appears to like them, and there are billions of dollars that prove the relationship works. So now Favreau is being given a pretty big role in Disney’s current crown jewel franchise — Star Wars.

Not the Star Wars project you might think, though. Rather than diving head first into the crowded realm of future Star Wars movies (occupied by at least one more saga film, two competing trilogies, and a whole bunch of individual “story” films), Favreau will apparently be helming the previously announced live-action TV series on Disney’s forthcoming streaming service. This was announced just earlier today on StarWars.com, alongside the expected statement from Kathleen Kennedy:

“I couldn’t be more excited about Jon coming on board to produce and write for the new direct-to-consumer platform. Jon brings the perfect mix of producing and writing talent, combined with a fluency in the Star Wars universe. This series will allow Jon the chance to work with a diverse group of writers and directors and give Lucasfilm the opportunity to build a robust talent base.”

And the expected outburst of excitement from Favreau:

“If you told me at 11 years old that I would be getting to tell stories in the Star Wars universe, I wouldn’t have believed you. I can’t wait to embark upon this exciting adventure.”

Putting aside the pure exhaustion I have to new Star Wars projects right now (TOO MANY), who the fucks idea was it to announce this news today of all days? It’s no big secret that the critical community at large (or Film Twitter, at the very least) has been giving Lucasfilm crap for their seeming dismissal of having more diverse voices behind the scenes. Warranted or not, the complaints about the lack of anyone but straight men being a creative force of the series is extremely prevalent. And if you’re facing backlash over not hiring women to do things…adding yet another man to your company on the damn day of appreciatiating woman just reads as a back slap at worse, and tone deaf at best. READ THE FUCKING ROOM, LUCASFILM.

Ignoring the exact date of the hiring, though, Favreau being announced for this is…fine, I guess. I am not nearly as enthusiastic on the guy’s filmography as some (or Disney, especially) seem to be, but his films are usually pretty good at least (unless they are Iron Man 2.) So this certainly isn’t the worst pick for a Star Wars project. That being said, choosing a guy with zero experience writing a TV series to write a TV series of this scale is a bit disappointing. There are plenty of fine, experienced showrunners out there — why give Jon Favreau, who has already cultivated success in his career a dozen times, yet another big project? Hiring Jon Favreau to do this Star Wars series is ignoring TV showrunners who are perhaps more suitable for the part, which puts his hiring as a “double whammy” of ignoring potentially better candidates, if you ask me.

Anyways, whatever — I’m just hoping that the next announcement of someone getting a Star Wars project is a little more unique, a little more interesting, and a little more diverse. Or, second option…don’t announce another Star Wars project for a while. I think we have plenty to mull around already, Lucasfilm.


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Why Marvel Moved Up The Avengers: Infinity War Release Date

It was a win-win-win-win decision for the company, really.

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The first weekend of May is considered the “start” of the summer movie season…but, in recent years, that has pretty much evolved to become the “Marvel movie” slot. Barring one exception in 2009 (the only year Marvel didn’t release a movie in the past decade), every year since 2007 has given us the release of a new film featuring a Marvel superhero in the first weekend of May. It’s become something of a tradition, one that wasn’t entirely surprising to see Marvel keep intact as it approached its tenth anniversary as a film studio. And with Avengers: Infinity War by far representing their largest and grandest project, the Marvel May slot seemed perfect for the film to have its grand debut. And for years, we’ve all been working off that assumption. Disney set a May 4, 2018 release date for the film some time ago, and there was no way they were going to change that.

Well, they just changed that.

But unlike most sudden release date changes, this one is A) minor and B) mostly a good thing. Instead of launching on May 4, Avengers: Infinity War will now hit theaters everywhere on April 27, abandoning the May month completely. Two months before the film’s release, it’s a bit of a shocking development, although Marvel had fun with it on Twitter, by way of (who else?) Robert Downey Jr.

Now obviously this was planned (Robert Downey Jr. didn’t just push Marvel to massively move the release date of its biggest film out of the blue — come on now), but what was the reasoning for Disney’s decision here? Well, a few things.

Number one? The film was already going to release on April 27 overseas, which is typical for a Marvel release (they almost always open internationally before coming to the States). So moving the release date for America only puts the film in line with the rest of the world, which is ultimately pretty smart: now Marvel and Disney can brag on April 30 about how the film made approximately $67 billion worldwide in its first weekend of release. It will look great, vanity wise.

And this also moves Infinity War away from Disney’s own Solo: A Star Wars Story, opening at the end of May. That’s not even to mention the recently moved Deadpool 2 on May 18, which was a surprisingly big threat to Infinity War’s legs. With a three week gap between the two, however, Infinity War is now in the clear in terms of maximum, immediate revenue (all that really matters in Hollywood in this day and age.)

And as for first-weekend competetion, neither weekend poised much of a threat: nothing was playing on May 4, sure, but the only thing on April 27 was a Paula Patton thriller entitled Traffik, a horror movie called Bad Samaritan starring David Tennant, and comedy I Feel Pretty from Amy Schumer. The latter film already moved back a week to April 20, and neither of the others will make much of a dent on pop culture, so Marvel had nothing to fear with placing Infinity War against them.

Finally, the move will also cut off the threat of spoilers reaching America before the majority of the country gets to see the film. That hasn’t been too much of a threat for other Marvel releases like Captain America: Civil War and Thor: Ragnarok (both opened overseas a week earlier)…but Infinity War is different. It’s rumored to make some massive changes to the state of the MCU and the characters in it, and I’m sure Kevin Feige would prefer people witnessed such developments in the theater, rather than on Twitter.

Ultimately, there’s nothing all that fishy here about the move. It’s only a week, but it could end up helping the film quite a bit in the long run. And if it means we get to see this movie seven days earlier than expected, I’m sure I’m not the only one who will take this offering with little reservations.


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